Know, Like & Trust!

We’re delighted to shed a bit of light on what we consider is the age-old secret to sales success – the powerful trio of Know, Like & Trust (KLT)!

We’ve summarised some steps you can take below and if that isn’t enough read through for our 2 minute video guide!

Step 1: The Power of Knowing – “Hocus Pocus, Let Them Know Us!”

Imagine walking into a marketplace where everyone recognises you and greets you by name, maybe they even hand you a drink and strike up a conversation. What a world… That’s the power of being known! So, how do you make this happen?

Embrace the wonders of social media, where you can reach out to a vast audience. Engage with your potential customers, share your expertise, and showcase your unique charm. Whether through blogs, videos, or engaging posts, let your brand’s personality shine through like a bright beacon.

Remember, consistency is the key that unlocks this magic. Just like a steady hand, maintain a regular presence and interact with your audience. When customers know you and your business, they can make informed decisions and feel confident about counting on you like they would on a trusted friend.

Step 2: The Enchantment of Liking – “Abracadabra, Let Them Like Us!”

Ah, the delightful charm of likability! To weave this enchantment, be warm and approachable, like a friendly guide leading them on their buying journey.

Add a dash of humor to your interactions, creating a light-hearted and enjoyable experience for your potential customers. Share relatable stories and experiences that captivate their hearts, making them feel connected to your brand.

But remember, dear sales enthusiasts, authenticity is your most potent charm. Be true to yourself, as you’re already as unique and magical as a unicorn! Embrace your quirks and individuality, like a wand that chooses its wielder. When customers see the real you, they’ll be drawn to your genuine nature.

Step 3: The Potent Elixir of Trust

Now comes the most critical aspect of our magical formula – trust! Trust forms an unbreakable bond between you and your customers. So, how do we cultivate this essential elixir of business?

Transparency is akin to a crystal ball that reveals your intentions. Keep your promises, deliver on time, and handle any issues with professionalism. Your actions will speak louder than words, showing your customers that they can rely on you like they would on a dependable partner.

Honesty and integrity are your most potent shields against doubts and suspicions. Be forthright about your products or services, and if a mistake occurs, address it openly and honestly. Just like a skilled magician turning an illusion into a marvelous feat, your openness will instill confidence in your customers.

Encourage feedback – it offers valuable insights into your customers’ needs and desires. Share both positive and constructive reviews to show that you’re always open to discussing the pros and cons of your business. This transparency reinforces trust and builds stronger connections with your audience.

So, what now? Well you’ve now unlocked the secrets of the magical formula of Know, Like & Trust (KLT) so all there is to do is embrace the magic of authenticity, consistency, and transparency, for they are the essence of this enchanting formula.

As you traverse the realm of sales armed with KLT’s power, maintain a light-hearted yet professional approach, like a seasoned adventurer with the wisdom of experience. Remember, the key to successful sales lies in nurturing genuine relationships and building trust with your customers.

Now, go forth with confidence and watch as your sales soar to new heights, guided by the power of KLT!