Mark Shortt

Owner - ActionCoach Belfast and Senior Partner at ActionCOACH UK

I know from first-hand experience how lonely it can be running a company, and how difficult it is to build a business and a team that can succeed. I’ve gone through severe cash flow challenges; I’ve experienced the problems of market downturns as well as the problems of rapid growth. I’ve been there.

We will work with you to provide clarity on what your business looks like in the near and long term, and plan exactly how we will deliver your goals. We will work closely on your business plan, sales and marketing strategies and build a reliable, high-performing and highly-engaged team. I’ve also been there.

In short, we know what you are going through and how to help you. It can take someone outside of your business to help you and your team gain the perspective you need, to focus on the priorities and strategies that will make a difference to the growth of your business – taking your business from good to great.

1. We will start by setting a clear vision for you personally and for your business
2. We will develop and implement a 90-day plan that will help breakdown longer term goals into smaller milestones
3. We will drive accountability to drive the change that is needed
4. We will plan and structure our Coaching sessions, so that we are able to work through the strategies we have agreed – efficiently

Coaching isn’t for everyone and for those that do want coaching though – and it is important to select the right coach for you. If you are open to new learnings and feel you and your business could be doing better, we would love to hear from you.

Most business owners know what they need to do, but it’s the execution they struggle with. Is this you? This is where Coaching can help – and that is what my team and I will do for you and your business.

Why do you love working for ActionCOACH?

The determination and mindset of all the owners and coaches to make a real difference to their Clients’ businesses, their communities and their lives. The support within the our community is simply amazing.

Tell us something about yourself…
As well being a proud father and husband, I am also Chairman and 1st Team Manager of a football club.

Favourite holiday destination…
I’ve been going to the north Coast all of my life. I just love Ireland (as do my family), though my favourite spots are Waterfoot / Cushendall and Portrush (for the surfing)! My family and I adore it.

What’s your favourite quote?
‘Its amazing – the harder I work, the luckier I am….’ Thomas Jefferson. Sound advice.


Stacey Cardwell

Business Development Manager


Why do you love working for ActionCOACH?

I love working for ActionCOACH because every day is a new challenge and challenges are what make life interesting! I love to see people happy and succeeding, and I love celebrating other people’s wins as if they were my own!

Tell us something about yourself…

As well as being a wife and mother, I also mentor almost 50 ladies and gents voluntarily!

Favourite holiday destination…

My favourite holiday destination is Mexico.

Alessia Troisi

Digital Marketing Manager

Why do you love working for ActionCOACH?
I love helping people, which is what ActionCOACH is really about. There is a mentality of constantly improving and learning new things, which really appeals to me!

Tell us something about yourself…
I have lived in 5 different countries!

Favourite holiday destination…
I love going to Italy, where my husband’s family is from, or back home to South Africa!