In order to HAVE anything in life we all recognise that we have to DO something to achieve it. If you want wealth you must invest. If you want love you must first give it. If you want respect you must earn it. No matter what you want, you need to DO in order to HAVE.
But DOing is not the only thing you need to change in order to HAVE. You must BEcome the person who would have the things or persona that you desire. You must develop the identity, beliefs and values of the person who has those things. In fact it is said that you will earn + or – 10% of the earnings of the three people you associate with the most. Why? Because you develop the values and beliefs of these people.
Let’s talk a bit about BEcoming. Everyone has an identity that they developed, usually at a very young age. That identity has values and beliefs that can be limiting. Perhaps you believe that customers are always looking for a discount. You will attract that sort of customer to your business because of your belief.
We have a formula we use in ActionCOACH to help frame the personal development journey to “success”.

BE x DO = HAVE

1. Define what you want to HAVE (experiences, relationships, possessions, abilities, giving)
2. This clarity makes it easier to understand what you need to DO – your action plan. The steps necessary to make the HAVE happen.
3. Who do you need to BE to be able to do what you need to DO? Who’s the person you need to become in pursuit of your goals?
Often people understand points 1 and 2 but less so for 3. Let me give an example using Sales.
If you want to HAVE more sales and you’re early in your career and so haven’t got a fully developed skill set it tends to be a numbers game to get to your target. You have to DO a lot because you aren’t BE’ing a great sales person.
As you learn and develop your competence in Sales (you are BEcoming an effective salesperson) the numbers you want to HAVE can be made more easily by DO’ing less. Infact, as you get better, the targets you set yourself increase because you are capable of more.
DO’ing is much easier than BE’ing. I’ve been a “busy fool” before by repeating the same activities. Things got easier when I got better.
Working on your BE is the amplifier to anything you DO!
Ultimately, by investing time and effort into understanding and catering to the desires of your amazing customers, you can shape your business into one that naturally attracts and retains these valuable individuals. The process involves continual refinement and adaptation as you strive to provide a remarkable customer experience that aligns with their specific needs and desires.
If you are the person or business that attracts the people in your ideal target market then they will come. Just remember you must Be as well as Do in order to Have.