How do I know if I need a Business Coach?

This is one of the most common questions we get. A good place to start is to ask yourself: how many successful sporting teams do you know that don’t have a coach?

There is a lot of misconception as to what a coach does and what kind of business might need one. A business coach does not only help businesses that are struggling. Hiring a coach doesn’t mean admitting failure. In fact, some of the most successful business people have coaches. Former Google CEO, Eric Schmidt, strongly advises every business owner to have one.

Here are the main areas where a business coach helps you and your business:

  1. Someone in your corner with a fresh perspective. One of the main benefits of having a business coach is having someone who is qualified and experience, but has an outside, objective view of your situation. A fresh pair of eyes on your problem is sometimes enough to help you clarify what needs to be done.
  2. Challenge you to reach your goals. A coach will sit down in one of your first sessions and decide what you are looking to achieve and in what time frame. Sometimes, having someone to remind you of your goals and push you in the right direction is what you may need.
  3. Hold you accountable. Linked to setting goals is having someone remind you of them, help you come up with a strategy to reach them, and then follow up with you to find out how you are doing. A coach will help you to remain flexible and tweak your goals as you go.
  4. Encourage you. Things don’t always go according to plan. Even for the most successful companies, there are times when plans fall through and we face challenges and disappointments. A business coach is there to help keep you going even when running a business gets tough.

Coaching might not suit every business owner. If you still aren’t sure whether you’re interested in coaching, you can take our self-assessment quiz here.